Category Archives: Business

The Headshot Refresh


That’s the number of corporate style headshots Minick Photography, LLC has shot already this year for its clients…and it’s only the end of February!!!

Why so many?

I think folks are catching on to something I talked about a while back – fresh, professional headshots make a difference.

Sure, you can grab a quick selfie with your smartphone and add all those crazy, super slimming and age defying filters. Those are ok for Facebook (hint: your friends know what you’ve done!) They are straight up are terrible for LinkedIn and other professional uses.

Let’s face it (pun intended):  In today’s fast paced, high tech, social networking, multi-tasking, crazy world, first impressions are even more important than ever. Something as simple as a good looking, professional headshot can help accomplish this.

Just a few of the 182 recent on-site studio style headshots.

It doesn’t matter what your title is – or – the size of your company, you need to make sure the headshot you attach to your professional touchpoints doesn’t look like your yearbook photo from 1985.  You want to clearly represent who you are TODAY on things like:

  • Press releases,
  • Posts on your website
  • Professional social media accounts
  • Your company’s website
  • Marketing collateral.

My rule of thumb:  Headshots should be updated every 3-5 years unless your look has drastically changed.  

It amazes me how many times I am out shooting new staff headshots for my clients and get told:

  • “Just use the old one.”
  • “I had hair then.”
  • “I weighed 30 pounds less.”
  • “I just looked better 25 years ago.”

I seriously heard almost every single one of these lines recently during a large headshot session. 


A headshot from a session on City Island.

I understand why folks hesitate and aren’t always confident in their own appearance, but do you really want to have a 10 or 20-year old photo represent you now?

We all want to look younger, but when a potential customer strolls into your business looking for the 30-year old with a thick head of hair – but, instead – finds the 50-year old bald guy sitting in the boss’s chair they may think twice about how you have represented yourself from the get-go.  (On a side note:  I hear bald is beautiful!)

Ladies.  The same goes for you, too.  Hairstyles change (remember the “Big Hair” of the ‘80’s?), and that change can make you look unrecognizable at your first face-to-face meeting with a client.

Now before you decide you can use those crazy selfie filters or the over-done photoshopping techniques to drop 20 pounds or eliminate every single wrinkle and pore, realize that one-click buttons are just not made for professional photos.  I’ve seen photos of people who appeared to have melting skin and/or a plastic-like finish. 

No one looks like that in person.   No one.

That said, I do some light retouching for sure at Minick Photography.  There’s nothing wrong with softening some wrinkles, reducing dark bags under eyes and eliminating the blemishes…but everything in moderation.  And I can assure you that it’s more than one-click to get this to look just right.

Don’t sweat it!   As a professional photographer focusing on corporate marketing, I have a knack for making my subjects look good at any age, size, or shape!

And, if you’re curious about what actually happens in a headshot session with Minick Photography, keep an eye out for our upcoming post that will break down the workflow of a session from set-up to selecting finished photos.  You’ll learn my techniques for getting folks comfortable in front of the camera.

How long has it been since your last headshot?  If you think it’s time to update yours, check out our work at Minick Photography and contact me today to get yours scheduled!

(Jason Minick, is owner/photographer at Minick Photography, LLC)

Also posted in Blogger, Commercial

The Launch!

Very excited to announce the launch of Aerial Content Group, LLC! After nearly a year of discussions,  ACG business partner (and Geo Spatial guru/FAA licensed drone op and Harrisburg University prof) Albert Sarvis and Minick Photography owner Jason Minick are officially up and running. It’s been a crazy few months working out the logistics! Minick Photography, LLC will continue to produce commercial photo and video content…now offering even more thru ACG. In addition to traditional commercial aerial photography and video, ACG will offer 3D modeling/visualization, thermal imaging, large aerial photo mosaics, and a host of other services using our workhorse – a DJI Inspire 2 commercial drone. Check us out. Our website is

Also posted in Commercial, Video

Minick Photography in 60 Seconds.

We love collaborating and creating all kinds of content at Minick Photography, LLC; hence we have undergone a slight brand refresh to reflect this. Check out this fun, fast-paced video we put together to see what’s up at Minick Photography. And, stay tuned for some big news soon!!





Also posted in Blogger, Commercial, Video

Harrisburg Bike Share

Harrisburg’s Mayor Eric Papenfuse and others helped launch the city’s new Bike Share program today in Strawberry Square. My client, Harrisburg University, is one of the sponsors. Great to cover such a cool event in the city.

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Also posted in Editorial, Features

Keep moving forward.

For about four years I was Power of Attorney for my mom, Susan.  She was diagnosed with Parkinson’s Disease nearly 13 years earlier. After struggling with all things Parkinson’s she basically handed off her life to me. I was now in charge of all the decision making for her while also running my own business. Some days it felt like I was running two.

There were all the meds, two brain surgeries, neurologist appointments, finances, selling her house and moving her to independent living, then to assisted living followed by skilled nursing and end of life care. She passed away a few months ago at the age of 67.

She was my mom, I loved her, so of course I did it…and I learned a lot…a lot about running someone else’s life, a lot about life and people in general…and yes, a lot about how to better run my own life and my commercial photography business.

All along I carried this tattered leather binder with me. It was a constant reminder of the tasks at hand that needed to be done for her. Always full of that week’s most important stuff… forms, applications, medical bills, banking info, legal documents, appointments, insurance cards, contacts, to do lists and just about anything else I could squeeze into it. As the years went on the binder got more and more worn out – much like my mom – as we traveled on numerous trips to hospitals, rehabs and appointments.

As I look back I can honestly say that I learned more about running my business throughout this ordeal than I could by reading some biz guru’s book or by taking a class.

This was my business 101…with a twist.  Here are just a few of my correlations between business and life lessons.

Moving forward.

The absolute biggest take away over the years while caring for my mom was to keep moving forward. Stopping to dwell wasn’t healthy. Always keep looking ahead and always move forward in life and business. What needs done today? What needs done next week, next month…six months?  You can (and should) pause and reflect on things to hopefully avoid repeating a mistake but just keep plugging away. Decisions need to be made, sometimes quickly with minimal time to think or react. Go with your gut, make the decision, and move on. If in hindsight it wasn’t the best choice simply correct your course, fix it, apologize (if need be), and just move on. It happens. Clients understand.

The team approach

Another life lesson is to always take a team approach no matter what. You simply can’t do it alone. Ever. With my mom, I relied on an all-star team of medical professionals to educate me and thus help me make those tough choices for her. The top doctors, surgeons and nursing home staff were always by my side as was my wife, Erin, when the big decisions were being made. If I didn’t understand something, I would ask… sometime several times. I listened and learned.  In business, I always love to collaborate with my clients during photography and video projects. Ask lots of questions and get answers before proceeding. Listen and learn what their needs are. Getting the professionals on the same page from the get go is not only beneficial to the client but also allows for a more streamlined workflow and solid final product. I create my crew (and at times work with client’s marketing and creative folks) based on the scope of the project…again a team approach relying on the professionals to create the best outcome and in our case, content.

Be patient.

This sounds simple but I really struggled at times with my patience throughout my mom’s illness. More times than not the decisions I ultimately made did not work for my mom. She didn’t want to make the decisions (and towards the end couldn’t)… but she also didn’t want to follow my lead or trust the team. That said, you also need to be very patient with clients and customers. Some don’t know what they want but always know what they don’t want. It’s a process that circles back to taking a team approach, collaborating and moving things forward to reach the desired goal.

Take charge

No matter how difficult things seemed to get I was still in charge…like it or not. The phone kept ringing with someone asking what to do.  I was her Power of Attorney and now the executor. Decisions and remaining loose ends still need taken care of. In the business world, just as in life, you need to be in charge during the good, the bad and ugly (hopefully not too much bad or ugly). Take the lead and show your clients you are confident and competent to handle their projects.

 Be organized

Lastly (and there are many more I could mention), being organized (yeah, with that ratty binder always at arm’s length) and keeping on top of my mom’s medical and financial circumstances was critical. I was proactive as much as possible whether it was following up with the doctors or nursing home staff or just carefully reviewing and paying her bills for her. I was also very careful to keep her finances separate while maintaining all her records and receipts …much like in business.   Being in business (and staying in it) requires similar, meticulous organizational skills.

We learn a lot from our parents over the years and sometimes we don’t grasp it all immediately. Helping my mom has helped me.  Oh, and that old beat up binder got tossed. I’m moving forward.

What life lessons have you experienced that carry over into the business world?

(Jason Minick, is owner/photographer at Minick Photography, LLC)

Also posted in Blogger, Commercial